What can Irish linen do for my business?

You may ask, “What can Irish linen do for my business?”

The Irish linen industry supplies fabrics for a wide range of uses for fashion designers and apparel manufacturers, as well as interior designers, home furnishing manufacturers, film and theatre companies, retailers, etc.

Fashion designers know they should use Irish linen because the suppliers can weave unique fabrics for you, in your own design, with realistic minimums. Or you can use fabrics designed by the weavers, printers or dyers with the confidence that these high quality fabrics are truly unique.

Hotels, restaurants and institutions know Irish linen is a brand you can trust it may cost more up front, but it is an investment; it has an increased service life, and therefore may often not cost more per use. Never mind the potential marketing advantage, and cachet,use of the brand can give you over your competition who are using non-branded linens.

Using Irish linen, whether as bed linen or on the table, says a lot about your establishment. It is recognised by the cognoscenti, not only as a luxury fabric, but also as a choice of quality and of timeless classic style. It can be used as a marketing tool to differentiate you from the norm; which is not always easy.

When told that Irish linen petticoats for Follies dancers were far more expensive than plain cotton, Florenz Ziegfeld replied: “I know. But Irish linen does something to their walk – remember, they are Ziegfeld Girls!”