Tell me about the Irish linen brand?

The trademark of  the Irish Linen brand is the focus of all promotional activities. It can only be used to mark genuine Irish linen products such as linen yarn, which is spun in Ireland, and linen fabrics woven in Ireland by members of the Guild. Products made from genuine Irish woven fabric, such as garments or table linens, can be labelled ‘Irish Linen’ although sometimes the made up item may have been assembled elsewhere. The term Irish linen refers to the constituent fabric.

The Irish Linen Guild’s main concern is with yarns and fabrics made in Ireland from flax. Founded in 1928, the Guild is the official promotional organisation of the Irish Linen industry. The Irish Linen Guild is the global authority on Irish linen and the owner of the Irish Linen Guild trademark.

The Guild’s main role is to promote and protect the good name of the Irish Linen brand in national and international markets through the Guild website, and to provide a networking opportunity for our members. Our promotional activities seek to emphasise the distinctive quality of Irish linen, and raise awareness of the marketing and practical advantages, as well as the cachet, its use can bring to our customers or their businesses.

It is important that the Irish Linen brand and logo are used to sell only linen from our member companies.

The Irish Linen Guild does not deal directly with our member company customers. This is mainly because the Guild cannot be sure if customers are bone fide Irish Linen users or not.

Our members have the right to use the Irish Linen logo and it is their responsibility to grant the use of the logo to their customers and to manage that it is being used properly. If the member company does not have an image of the logo to send to their customer they should contact the Guild for a copy.