The Guild’s main role is to promote and protect the good name of the Irish Linen in national and international markets through the Guild website, and to provide a networking opportunity for our members. Our promotional activities seek to emphasise the distinctive quality of Irish linen, and raise awareness of the marketing and practical advantages its use can bring to our customers or their businesses.
The Irish Linen brand’s trademark is the focus of all promotional activities. It can only be used to mark genuine Irish linen products such as linen yarn warped in Ireland and linen fabrics woven in Ireland by members of the Guild. Products made from genuine Irish woven fabric, such as garments or table linens, can be labelled ‘Irish Linen’ although sometimes the made up item may have been assembled elsewhere. The term Irish linen refers to the constituent fabric.